A data strategy defines how an organization uses data to improve business outcomes tied to strategic business objectives.
A data strategy supports the overall business strategy by mapping data to business processes used to run day-to-day operations; analytics used to support decision-making; the technology architecture supporting operations and analytics; and the people and teams accountable for governing and managing data. It’s ultimately about understanding the relationships between data, processes, technology, and people, so your organization can maximize its ability to generate the greatest business impact from data.
While the messages must be tailored to stakeholders, the overarching vision must provide clarity on how the different organizational functions fit together to create and capture business value, as well as positioning stakeholders as joint leaders of the company’s success. In this way companies can adopt a business-led and technology-enabled approach, where business and IT organizations are collaborative partners.
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